Creative Business Cards

For my creative business cards I got the idea when I was experimenting with different camera's one specifically being a polaroid camera. A film camera that when printed creates a frame around the photograph.
To create these business cards I started off by making a trip to "The Range" by purchasing Polaroid frames from the arts and crafts department which cost me ten pounds for five packets of ten so that I had altogether 50 and when thinking about the what was going to be arranged in the center of the frame I selected a variety of my best and most unique outcomes to support my work and theme of "Returning Trends". 

To put these delicate pieces of work together I use double sided tape so that the image could be placed into the center. To create the photographs so that they were to scale when arranging the images on to the back of the frame facing down I measured the frames for the photographs both the length and width were the same 7.5cm by 7.5cm and when applying this into Photoshop to I had to decrease the sizing of my images due to how small the measurements were. However, I did come across some difficulties when trying figure out how to place a verity of the 7.5x7.5 photographs onto a A3 sized document. Instead of having to awkwardly print 50 photographs one by one. I was then successful and managed to place the newly sized photographs onto the A3 document and printed onto SRA3 to give the images a better finish for my business cards. 

Lookbook

For my final piece's I have decided on creating a set of four magazine covers that represent a family sequence, so that they have the same title throughout and choice of font but both the image and layout is different. To back my idea of magazine covers I felt that they needed something extra to give it more purpose. From this I decided to create a look book to complement my magazine covers. The design for my look book was to theoretically look like a magazine to begin with and when opening is portrayed with other images from my photo shoot that I feel portrays the look of nineties grunge the best.  

When designing my look book I created it using InDesign as the software itself is built for editorial use and layout designs. I narrowed my choices of images down to ten, my strongest ten photographs, so that when putting in the amount of pages needed. I knew that by having 10 images I knew I would need 12 pages because I was including both the front cover and back.

However, when having the fully designed booklet printed issues accrued due to the settings applied when sending it to print.
Issues such as:

• printing out separate images on A4 paper
• first mock up: my photographs were up side down when opening the book
• the image used for the cover when opening it up they layers and Photoshop were merge as one file
• knowledge on how to print the book was limited so I had to play around until successful 
• the process of both making it and printing took up alot of my time  

However when I was successful with my print I was amazed with the outcome when put together and thought my choices of top ten photographs really did portray my modern nineties grunge theme extremely well and was a good idea of back my idea up of an actually magazine.

Anton Wants Exhibition

This is an exhibition of Anton Want's photography work representing the ongoing redevelopment and social change within Barnsley Town Centre. The exhibition features over 35 transitional landscape and portraiture works, exploring the nature of societal and structural change and the relationship between people, place and built environment. 

Anton want has been a professional photographer since graduating from university, working on photographic commissions and projects around the world. In 1994 he was named Fuji British press photographer of the year. He was receivedcommisions from a wide range of organisations including UEFA, Nike and Art council england.  

Anton’s fascination with the nature of British society and his passionate belief in photography’s ability to communicate and enhance our understanding of the world is reflected. 

This exhibition was a late introduction exhibition forthat I visited as it was near the end of my project. However, I believe even though this was the case I was still able to see features of this photographers work in my own work such as when I went people matching how ever Wants photographs are more staged and I feel mine are more about capturing the rerunning trends and as well as moments in time. 

When I visited the exhibition I had mixed opinions about it as I am not a huge fan on landscape photography, however I thought it was quite interesting exhibition because iving and witnessing such well presented interpretation of a town that's not really known for I believe his photographs are aesthetically pleasing as seeing "Barnsley" in someone else perspective creates a more positive insight on the town. 

My own view of Barnsley isn't really the best as I am able to see things from my own insight and visually see the events that happen throughout the town. However, when seeing a photograph creates a completely different view as it is a snapshot in time so you aren't able to see behind the image. The photographer has created more a positive outcome  than how I see the town. Wants has also captured the town for what It is most famous for, this being the markets and the stalls within.  

I in particularly like this photograph as it is well lit
and the shadow at the side of the model creates a leading
line making the model the focal point.  

Magazine Influences

Sketchbook Pages

For my final idea my plan is to create a magazine cover so I took the liberty of using the research source Pinterest to find types of magazine covers from todays generation I believe I can take forward within my work. This led me to finding these specific magazines displayed in my A4 sketchbook. I chose these magazines as I felt that they fitted in with my chosen theme "Grunge" as I feel that that the magazines pushed the boundaries of how a magazine a stereotypical magazine should look. I love how as well as their titles being the main focus on the magazine they have used specific poses to also represent their magazines. I also admire the choice within colour schemes as they have either use contrasting colours to make the magazine more dominant or they use colours within their so that the cover as a whole is a balanced and well thought out design. However, I feel that all of these magazine covers main focuses are on the title rather than the model so when I come to design in Photoshop I plan to experiment and see what my designs look like with when using the rubber tool to create erase part of the text covering the face.

I feel that this research of magazine covers is well thought-out as the layout and outlook on all of these magazines are cutting edge and link very well with my "nineties grunge" choice.  I plan to take elements of these magazines forward with me such as the bold text and the layout as well as the unusual choice of poses. I feel that creating a series of magazine covers would be a better idea as I'd rather than create four covers that are completely different designs.

Sketchbook pages

Prints gone wrong and mounting work

These images are a record of one of the main issues I encountered that went wrong towards the end of my project. When coming to print my final outcomes down at the reprographics department, I applied my work on a memory stick and saved as a PDF to enable the process of printing because if not the department would be unable to print my images. However, when going to collect my A2 images they had printed out in a very aluminous orange which I had already experienced this in particular problem back when I was printing my photographs for my portfolio. The problem really did infuriated me as I hadn't time to waste as I needed everything done for my deadline. The issue thankfully wasn't anything to do with my images but with the settings on the printer in the reprographic department.

To overcome this problem and due to my patience being very little when going to the reprographics department I decided to go over to the UCB building and ask one of the university tutors, Evan, if I was okay to print my final outcomes on the large format canon printer as I had  used it before with no problems regards to quality and the tutors over at UCB are extremely helpful when encountering any problems. 

When at UCB I successfully got my final designs printed and after printed, I was shown how to mount my printed outcomes on to foam board using a bray booth and how to properly cut out using a Stanley knife and ruler. 

This is a video of the UCB tutor showing me how to properly
mount my images ready for my exhibition in June.

These are the tools I used when mounting my final pieces, the spray when used had to be in a spray booth due to unpleasant fumes also to prevent hazardous overspray and volatiles from escaping confinement and causing a fire. As well as experimenting and developing my skills to mount I also used a ruler one side specifically to measure and the other to accurately slice the foam board with the craft knife. I feel that mounting is a good technique to have for future reference when showing clients my work and setting up my exhibitions.  


 

These are images on my a few of my images printed and mounted onto foam board. 

Re-Designing my final outcomes

Final piece
For this specific magazine I have edited it
further using both inDesign and Photoshop
by loosing the subtitle above the title and
by increasing the size of the title giving it
a more dominant positioning. As well as
increasing the title I chose to pull out the
image I did this by saving and moving the file
to photoshop and using the rubber tool and content
aware I erased the lettering over the face then to
smooth the look out then secured a layer mask. When
using the rubber tool in photoshop, I also lost parts of the
colouring within the text so to add in any touch ups
I used the paint tool to add the colour back in.

Final piece
When developing this image I decided to get rid
of the block behind the title and go for a totally different
look, increasing the title and adjusting the kerning. 

Mock up 

After sampling my mock up magazines and seeing them on a bigger scale I couldn't help but think that there was something missing within my design and placement, I also felt that the design made the covers looked extremely plain and a little too organised. In other words I got bored on the design as I didn't feel it stood out to me as much. I also had the idea of interpreting similarities from my research of Vogue magazines to create my magazines covers so that it was a collection of family magazines so like Vogue have the same title for each magazine its so you are award what magazine it represents and just by looking at it you know where it belongs and where it comes from so instead of having all different texts and titles I decided that I was going to develop my covers further. However, I still chose to keep parts of my original designs such as the bold fonts. Problems I uncounted when were that some on my designs were merged as one layer so I wasn't able to access the text within the design so I had no other option but to use my original images and start from the beginning using my mock ups as a lay out to follow. I also came across that my original photographs were not an A size so in Photoshop I had to "Edit, transform and put to scale". However, when put to scale the images lost a lot of background so I over came this by content aware and scale so that I was able to duplicate part of the background to fill out my A2 sized template. I have also changed the colour theme in my design to balance the photograph out more. So for instance I used the "eyedrop" tool to select colours within my image to them find the actual colour within photoshop and when selected should bring up the digits to make the colour. This time when placing text on my image using indesign enabled me to adjust the kerning of letting each letting. Kerning is each space between each letter. When coming across difficult situations such as arranging text and blending into the photograph to avoid this I added a shadow behind the text so that it stud out on the photograph rather than loosing it in the image. I also feel by having my text bigger fills avoids the look of it being plain. Like the saying "Bigger is better".

All of my designs are now displayed in the same way showing more of a distinct look instead of having multiple layouts showing confusion as I want to portray that my covers were for the same theme in this case "Returning Trends" just like how vogue magazine uses the same layout but displayed in different ways for each cover. 

When using the "eye drop" tool and selecting
a colour within the image it then pops up with
the colour in photoshop. 

Mock up 

I did this by using InDesign a software specifically used for editorial uses and typography use. I chose to do this as I learnt that Photoshop wasn't the best to create things such as magazine covers it was more for the editing use of the images. When developing my designs to avoid the plain look of my mock ups I decided that by increasing my text size would give the cover more emphasis and a more dominant look, as well as increasing the chance of drawing in the eyes of the viewers of my exhibition.

This is a video showing all of the processes I went through 

to develop my covers and make them to the best standard I

could using inDesign.

Mock up

Final piece 

Mock up

Final piece

Roxanne Lowit

For over three decades, the unique lens of Roxanne Lowit has captured the faces, personalities, and spaces of modern culture. To review her incomparable work is to step behind the proverbial velvet rope. To see her images is to witness the creation and the celebration of fashion and art and theater and film, pleasure and joy and aesthetic delight. Lowit has photographed thousands of luminaries, including Andy Warhol, Salvador Dali, Kate Moss, Yves Saint-Laurent, Johnny Depp, Madonna, and George Clooney. Lowit has always done things differently. A native New Yorker, she was originally a textile designer. But she found her true calling crafting imagery of a different kind, and then created an entirely new genre of photography by taking her Instamatic where nobody else wanted to go: backstage at fashion shows. While everyone else was fixated on the runway, she captured the real action was where the rest of the photographers weren’t looking. Her epiphany typifies her keen eye for new possibilities—and it transformed fashion photography forever. But she has gone even further, elevating her medium into fine art. Lowit’s work has been exhibited in many of the world’s major museums, including the Metropolitan Museum of Art; the Whitney Museum of American Art; the Victoria & Albert Museum; the Warhol Museum; and the Museum of Modern Art in Moscow. Her photographs are part of the permanent collection of Japan’s prestigious Kobe Fashion Museum. She has also been featured in one-woman shows in New York, Paris, Berlin, Amsterdam, and London, as well as at group exhibitions at the Gagosian Gallery, Colette, and Art Basel Miami.

Pages in sketchbook 

For my secondary research I decided to bring my attention to a photographer known as "Roxanne Lowit" a fashion photographer that is well known for photographing the behind scenes of the fashion world and is from the time (nineties). I like her work as I feel she portrays fashion in a unusual and mysterious way as she is allowed back where no other photographer has been before and the way she documents the models is quite inspiring because she captures the models being themselves and having a good time instead of overly staging the photographs and showing the fun side of fashion. Its not all serious, she just have to look closer and go beyond the boundaries of what you aren't allowed to do. I also like how she has used specific lighting techniques to create a portrait for instance the image shown on my sketchbook of the model wearing red lipstick smoking shows the butterfly lighting beautifully. From evaluation her work I feel that Lowit uses a ring flash as the image is perfectly lit on the subject creating a dark background. From looking at her work has made me want to recap on specific lighting techniques used when taking portraits.